Brief: How do we get “gadget dads”, to buy Dynaudio Car?
Solution: Pop-up event where they can come play with the Dynaudio Car speakers, in a mixer pult installation. The mixer will be installed at VW dealers.
![](http://rikkerehkopff.dk/wp-content/uploads/site-3.gif)
We made a campaign site, to draw attention to the event, and give a taste of the sound experience. Including giving them some information about how the speakers work in the car, and how/where they are installed for the full HD concert experience.
![](http://rikkerehkopff.dk/wp-content/uploads/mix.gif)
How the mixer works and what adjustments you can play with.
Showing where the speakers are placed in the car, converted to the experience achieved in the trial installation event.
![](http://rikkerehkopff.dk/wp-content/uploads/Screen-Shot-2019-06-06-at-17.02.46-1024x658.png)
In collaboration with Clara Vinther, Mie Bagger and Tonja Jensen