a vegan meat alternative in spreads, slices and dip

vegan meat alternative, who offers a variety of spreads depending of season without additives. comes in three types; spreads, slices and dip. to be produced in environmental friendly, reusable glasses.

problem: vegan alternatives often imitates meat. for this reason, many users deselect the products.
insight: people doesn’t like to feel cheated.

a complete brand design, labels, recipes, colors and logo.
illustration made to support the content of the products, to ensure no doubt of taste and additives.
the logo carries an easter-egg or an easter carrot if you wish.

Collap with classmates.