Brief: Find a relevant social problem

We discovered that many people don’t like to talk about poop.
This can result in undiscovered diseases, and can be a social obstacle.

When it makes a splash

We created a conversation starter, with a twist of humor, to make it easier for people to talk about poop.
We made a campaign site, containing needed information and why it’s important to talk about. The campaign site also includes personal stories for a good laugh.

For visibility and awareness both from waiting rooms, libraries etc., but also from the streets.

Where Danes prefer to do number 2

Street visibility


Independant project made in collaboration with Line Worch and Nanna Saugstrup
Submitted at the Dogs Bullocks competition 2019.