Brief: How do we get “gadget dads”, to buy Dynaudio Car?
Solution: Pop-up event where they can come play with the Dynaudio Car speakers, in a mixer pult installation. The mixer will be installed at VW dealers.
We made a campaign site, to draw attention to the event, and give a taste of the sound experience. Including giving them some information about how the speakers work in the car, and how/where they are installed for the full HD concert experience.
How the mixer works and what adjustments you can play with.
Showing where the speakers are placed in the car, converted to the experience achieved in the trial installation event.
In collaboration with Clara Vinther, Mie Bagger and Tonja Jensen